In recent years, Chinese national brand lubricants with top international standard of scientific research strength, more and more abundant means of branding and channel construction and steady development, in the high-end market has achieved rapid growth, market share has reached 40 share %, and foreign matter into the ability of a high-end brands to compete effectives. Industry experts said that national brands and foreign brands core strength of the game in the high-end market is still the main theme of China's oil industry for a long period of time. Samsung lubricating oil as the representative of the national brand channel construction compaction, root out high scientific potential, for Chinese consumers to develop a suitable local performance better products. As for the concept of consumption continue to scientific and rational Chinese consumers, the domestic price to enjoy better, more applicable products, is undoubtedly the most fortunate.